Industry-Specific
Financing Sales Training
Every industry requires different sales approaches for financing. Master the specific tactics, scripts, and strategies that work in your vertical.
Ready to Apply These Strategies?
Avg Deal Size: $500-$15,000
Script Optimization
Have separate scripts for Tier 1 (credit conscious) and Tier 4+ (credit challenged) customers. Adjust language based on prescored credit profile.
Objection Handling
Train on top 10 objections with specific rebuttals. Role-play until automatic. Common: "credit is bad," "rate too high," "need to think about it."
Soft Credit Pull Emphasis
Always emphasize "soft credit check - won't affect your score." This removes a major barrier for credit-conscious customers.
Transfer to Closer
If customer approved but hesitant, transfer to dedicated closer who specializes in financing deals. Don't let approved deals die.
Use predictive dialer to reach prescored leads fast. First call within 5 minutes of lead delivery = 8x higher contact rate.
Avg Deal Size: $1,000-$35,000
Point-of-Sale Integration
Tablet at front desk for instant application. Customer applies while waiting, approved before seeing doctor/sales rep. Removes friction.
Treatment Plan Tiers
Create 3 service tiers at different price points. Show payment for each. "For $147/mo you get Package A, for $247/mo you get everything in Package B..."
Pre-Qualification First
Before discussing treatment options, run soft pull prequalification: "Let me check your financing options first so we know your budget." Frames around their buying power.
Urgency with Limited Promos
Seasonal same-as-cash offers create urgency. "We're running 12-month same-as-cash through end of quarter. After that, standard rates apply."
Train entire front office staff - not just sales. Receptionist should mention financing when booking. "Great! We offer payment plans if needed."
Avg Deal Size: $5,000-$50,000
In-Home Presentation
Bring tablet/laptop to home. Walk through financing during estimate. Show payment options immediately after presenting price. "So for this project..."
ROI Calculator
For solar, HVAC, windows - show monthly savings vs monthly payment. "Your new HVAC saves $180/mo on electric. Payment is only $165/mo. You're cash-flow positive from day 1."
Seasonal Urgency
Create seasonal scarcity: "We book 2-3 months out in summer. If you finance today, we can lock in a June installation date before we're full."
Multiple Bids
Customers get 2-3 estimates. Differentiate with "instant financing approval included" in your bid. Competitors make them wait days for credit decision.
Crew uniforms should say "Financing Available" or "Low Monthly Payments." Plant the seed before estimate even starts.