S2P.FinanceCapital · Payments · Growth
(240) 877-4310Apply for Access
SALES TRAINING CENTER

Master the Art of
Financing Sales

Everything you need to dominate consumer financing sales. Learn how prescored leads, our 6-tier lender waterfall, and proven closing techniques create conversion rates that crush the competition.

Your Roadmap to Success

Hopkins Foundations

Core principles & mindset

Sales Training

Proven closing techniques

Waterfall Strategy

6-tier lender system

Program Resources

Templates & tools

Downloadable Resources

Tools, templates, and materials to support your sales team's success.

Financing Quick Reference Guide
PDF Download

One-page cheat sheet with all lender tiers, credit requirements, and ideal use cases.

USE CASE:
Print and keep at every workstation/desk
Sales Scripts Library
Document

Word-for-word scripts for every stage: cold call, objection handling, closing, follow-up.

USE CASE:
Role-play practice and new hire training
ROI Calculator Tool
Spreadsheet

Excel/Google Sheet to show customers savings vs monthly payment in real-time.

USE CASE:
Home improvement, B2B, any purchase with measurable ROI
Objection Handling Flowchart
PDF

Visual flowchart showing which rebuttal to use for each common objection.

USE CASE:
Training visual and desk reference
Customer Testimonial Videos
Video Library

Short video clips of customers explaining how easy financing was and how it helped them.

USE CASE:
Show during sales presentation or on website
Promotional Material Templates
Design Files

Pre-designed flyers, social posts, and email templates promoting financing offers.

USE CASE:
Marketing campaigns and seasonal promotions

How to Promote Financing Online

Google Ads

""Get Approved in 60 Seconds - All Credit Welcome""

Emphasize speed and inclusive approval. Target payment keywords like "monthly payment calculator".

Best Practices:
  • Highlight same-as-cash in headline if running promo
  • Use "No Credit Check to Prequalify" for top-of-funnel
  • Create dedicated landing pages for each financing tier
  • A/B test "from $X/mo" vs "instant approval"
  • Retarget with financing options after product views
Facebook/Instagram Ads

""Afford Your Dream [Product] - $X/month with 0% APR""

Visual ads showing product + monthly payment overlay. Target income brackets.

Best Practices:
  • Show payment amount in creative (image/video)
  • Use testimonials from financed customers
  • Run video ads explaining "how it works" for financing
  • Target lookalike audiences of approved customers
  • Carousel ads showing different payment term options
Email Marketing

""You're Pre-Approved for $X - Exclusive 48-Hour Offer""

Personalized emails to prescored leads with their specific approval amount.

Best Practices:
  • Personalize subject line with approval amount
  • Create urgency with expiring prequalifications
  • Include one-click "accept offer" buttons
  • Follow up declined apps when new lenders added
  • Segment by credit tier for relevant messaging
Website Popups

""See Your Monthly Payment - Instant Quote""

Exit-intent and timed popups offering payment calculator or prequalification.

Best Practices:
  • Exit-intent: "Wait! See your payment options"
  • Scroll trigger at 50%: "Calculate your monthly payment"
  • Time-delay at 30 seconds: "Check if you prequalify"
  • Post-cart abandonment: "Come back for 0% APR"
  • Mobile-optimized with thumb-friendly buttons
Landing Pages

"Financing-First Landing Pages"

Create pages where financing is the PRIMARY value prop, not secondary.

Best Practices:
  • Above-fold: Calculator showing "Your monthly payment: $X"
  • Lender logos for trust (PayPal, Affirm, etc.)
  • Approval rate stats: "85% approval rate across all credit"
  • Customer testimonials about easy financing
  • Two CTAs: "Check Your Buying Power" and "Learn More"

Ready to Apply These Strategies?

Schedule a sales strategy call to learn how our financing platform helps your team close more deals using these exact techniques.